Name: 

Question:

Answer:

Examples:

Name: 

Question:

Answer:

Examples:

Name: 

Question:

Answer:

Examples:

Name: Manasa

Question: How do we measure the return of investment on expenditure on marketing of a new age start up?

Answer: One can Measure Return on Investment (RoI) of Marketing Expenditure of a Startup based on:

i) Increase in Sales/Revenues in the Quarter/Financial Year,

ii) Increase in Number of Customers/Customer Base,

iii) The Increase in Good Will of the Organization / The Increase in Popularity of Organization Through Word of Mouth,

iv) The Increase in Conference/Seminar Invites for the CEO/Team of the Organization

v) The Increase in Media Coverage in Newspapers, TV Channels, Magazines 

Some of the Positive Effects or Positive Returns Takes Time; They Start Showing Effect after Certain time, May not be immediately. 

Sometimes, They will have Long Term Impact over a period of time on the Organization.

Examples: Zeroda, LensKart kind of Startups from India